Hi, I am Kota, the owner of ProductiveGo.
In this page, I’d like to introduce my brief work history and the reason why I started this site.
What I Do
I’m mainly engaged in web production and marketing support for various clients in Japan and sometimes overseas. As well as web production, I also cover video and print media production. Zatta Production is my trade name, which means “various production” in Japanese.
Although my job title is basically “web director,” I do more than that, from defining business and system requirements to visual design, coding, and CMS implementation.
I also shoot and edit videos and photos, create marketing plans, etc. Like these, I do not specialize in any particular area, but am involved in a wide variety of jobs. Occasionally, I also do translation work, etc.
As you can see, I am engaged in a wide variety of work, without sticking to a specific field. Sometimes, translation work, too. Sometimes, I also do translation work.
I also run a small farm called Yanagawa Satoyama Farm, which produces and sells vegetables and processed foods grown naturally without the use of pesticides or fertilizers.
Please have a look at the following websites for more information.

Why I Started ProductiveGo
This is because “I got to like improving work efficiency”, “I got to like web technology”, and “my curiosity goes widely and like to try and play around new things”. Then, through my carrier, I’ve got to be into finding tools, such as fun and surprising, and improving productivity.
Until early to mid 2010s, my knowledge and experience was not good enough, and also the services I was using ended, or new convenient services emerged. Entered in 2020s, however, my favorite services are kind of getting fixed and I’m also getting to be in the know of these productivity tools. Then I came up with an idea to sort these tools and make a database where everybody can find great tools in one place, and I’ve stared this website.
With rapidly growing technology including AI, easy and productive tools keep appearing. I am looking forward trying these new, cutting edge tools and I also introduce them with my experience.
Brief Career History
- Around 2010
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- Joined a magazine production company.
- Engaged in production of entertainment magazines such as travel, gourmet, and music, etc.
- Learned the basics of magazine production, work of editors, photographers, writers, illustrators, designers, and many other professionals.
- Became to like interviewing because it was exciting to hear the stories of people in various field.
- Began to use a camera due to the influence of magazines I was engaged
- Began to use graphic design software.
- Became interested in the web, as so-called “web magazines” were becoming popular during this period (some were made with Flash).
- Early 2010s
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- Joined a game-related company and was engaged in web, at least a little.
- Engaged in a wide variety of work, such as operating e-commerce services, shooting videos and photos, recording, editing videos, selling and producing advertisements, managing copyrighted properties, managing events for web services, and conducting user research.
- Expanded knowledge significantly through these experiences.
- Encountered the chances to experience Excel functions and pivot tables, batch processing in various software, bookmarklets (JavaScript that runs with your browser’s bookmarks), and web services that make research and reporting more efficient.
- Realized the joy of streamlining work.
- Around this time, finding and trying out new web services became a hobby.
- Started using video production software, audio editing software, HTML/CSS/JavaScript, and WordPress.
- Starting to create bookmarklets for streamlining report tasks.
- Created a ranking extraction form for channels and videos utilizing YouTube API.
- Mid 2010s
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- Joined an NPO in the coastal areas of Fukushima Prefecture.
- Again, engaged in a wide variety of work: participating in events in and outside of the prefecture to sell local products, interviewing local businesses and introducing them on the web, taking product photos, making videos, producing booklets for local organizations, creating websites for businesses, and sometimes worked as interpreter…etc.
- Created heat maps to visualize the distribution of businesses with Google Map API.
- Late 2010s
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- After briefly returned to a game-related company, joined a web production company dedicated to e-commerce.
- Engaged in website production, EC site production, maintenance/operation, improvement, and all aspects of web production and video production.
- Worked to streamline operations using Excel functions, pivot tables, spreadsheets, and batch processing in a variety of software.
- Experienced various EC production platforms and CMS.
- Around 2020
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- Began web production, video production, marketing support, etc. with the trade name of Zatta Production.
- Attended training courses for agriculture.
- Started Yanagawa Satoyama Farm and began growing naturally grown vegetables and producing and selling processed products
Related Sites
- Zatta Production
- Yanagawa Satoyama Farm
- Twitter – Blog
- Instagram – Blog
- Thread – Blog
- Twitter – ProductiveGo
- YouTube Playlist for ProductiveGo

