What is HubSpot ?
Thank for visiting my site. This is Kota, a web director based in Japan.
In this article, I am going to introduce HubSpot, one of the leading marketing tool used worldwide.
Although I said “marketing tool,” HubSpot also offers SFA (Sales Force Automation) and CMS functions for managing websites, so you can choose the best HubSpot software that suits your purposes. You can also use several HubSpot products seamlessly to improve productivity.
A free version is also available, and since email marketing and CRM functions are available, the free version is useful enough for small organizations. I often use the free version for some projects.
Translated with www.DeepL.com/Translator (free version)
The free version offers email marketing and CRM features, so the free version is useful enough for smaller organizations. I often use the free version for some projects.
HubSpot Basic Information
HubSpot is a comprehensive marketing platform that provides inbound marketing, sales, customer service management, and website creation (CMS) capabilities.
It is divided into the following applications by function
- Marketing Hub – marketing software
- Sales Hub – sales support CRM
- Service Hub – Customer support software
- CMS Hub – Content Management System for building websites
HubSpot is recognized worldwide as an all-in-one marketing solution.
I vaguely remember that they originally offered website analytics and email marketing features mainly.
What HubSpot can do
What Marketing Hub can do
https://www.hubspot.com/products/marketing
Marketing Hub is software that provides marketing tools for customer acquisition and also includes marketing automation (MA) functionality.
The following functions are offered
A feature to create blog posts. Search engine optimization functions and CTA placement features are provided, as well as integration with HubSpot’s email newsletter, SNS integration, and scheduled posting functions.
It looks like it provides functions to effectively deliver articles to potential customers after they have been published.
Blogging functionality is also available for their free version, and it works well.
In addition, the free version can be connected to your own domain.
If you want to distribute in multiple languages, you can add languages and assign them to separate directories.
The editor is a block editor. A variety of components are available.
It also checks to see if any important information is missing when the article is published.
It also is integrated with Canva, making it easy to create images.
Other features of Marketing Hub include the following
It provides tools for keyword choice, reporting on search result rankings, and competitive research on a topic.
Ad serving to Facebook, Instagram, LinkedIn, and Google can be managed and measured directly on HubSpot.
It provides features for managing social media, allowing you to create campaigns, monitor and prioritize communications, and publish to social media.
Videos can be hosted, created, and measured for performance within HubSpot.
You can adjust the metadata for each video to make it easier for search engines to find your videos.
Live chat and chatbots can be installed on your website.
It is also integrated with HubSpot CRM, so you can smoothly manage basic information and status of your customers.
Landing page feature to increase conversions. Can be created from scratch or from a wide variety of templates.
Inquiry, application, and survey forms can be created with drag-and-drop. Form entries are automatically imported into CRM.
Scores can be assigned based on customer behavior, and multiple campaigns can be run automatically based on those scores and customer types.
Easily create trackable emails. You can even change the content based on who you send it to and perform AB testing.
Visualize marketing activities and customer information.
What Sales Hub can do
https://www.hubspot.com/products/sales
HubSpot Sales Hub is a sales support CRM platform with features to increase product closing rates, strengthen relationships of trust with customers, and streamline deal progress management.
CRM stands for “Customer Relationship Management”.
In recent years, services called SFA (Sales Force Automation / Sales Force Asistant) have been gaining attention. SFA is one of CRM. HubSpot Sales can also automate workflow and can be said that it covers the area of SFA.
The following features are provided
You can create templates and share them with your team so that you can create emails quickly.
When a lead opens an email, you will receive a notification. Clicks on links in the email are also measured.
You can share sales documents and measure whether customers have opened the documents.
Review automated recordings of customer calls to identify what can improve your team’s performance.
Automate follow-up emails to customers and standardize the subsequent workflow.
A feature to easily schedule meetings with clients. Meeting schedules are synced to Google Calendar and Office 365 calendars so you can provide your clients with the most up-to-date schedules.
From the creation and transmission of quotations to payment, everything can be done within HubSpot.
Various data related to sales activities can be managed and analyzed in one place.
The form creation and email marketing features listed above are also available in the free version. It is also easy to use and very useful.
What Service Hub can do
https://www.hubspot.com/products/service
Service Hub is software with tools to make customer service more effective and efficient.
It offers the following features
Centralized management of customer service communication and progress.
Past history is also stored and can be shared with the team.
Help articles can be created based on questions and tickets received through customer support. These can be published as a knowledge base. Search engine optimization is also available.
Customer interactions can be managed as tickets, shared with the team, and assigned to the appropriate person.
Automation of ticket (inquiry) assignment, automatic collection of surveys, etc. are possible.
What CMS Hub can do
HubSpot offers a CMS (Content Management System), a website building and management function.
It provides a drag-and-drop based editor, features for multilingual sites, AB testing, and easy integration with other HubSpot software.
What Operations Hub can do
The Operations Hub provides functions to conduct day-to-day operations effectively and efficiently.
It can synchronize customer information across multiple services and automate workflows.
The software offers the same workflow automation capabilities that Microsoft’s Power Automate does.
HubSpot Free Version
Overview
HubSpot offers a free version with limited features.
Although it is limited, it offers a variety of features, so it is a good idea to try the free version first.
The following features are available in the free version
- Contact Management
- Contact Website Activity Management
- Company Information Management
- Transaction management
- Manage and track tasks and activities
- Display useful information for companies you are in business with
- Gmail and Outlook integration
- Integration with app marketplaces
- Ticket management
- Form creation and tracking
- Landing pages
- Ads Management
- Shared Inbox
- Reporting Dashboard
- Email Tracking & Notifications
- Email Templates
- Sales Document Management
- Meeting Setup
- Facebook Messenger Integration
- Custom Property Creation
If you want to use further functionality as a CRM or create many forms, be aware that you will quickly reach the limit of 10 custom properties. Still, even the free version is highly functional.
Example of a landing page
You can create landing pages even in its free version. Design templates are also available and can make a page by customizing them.
Pages can be created using a drag-and-drop editor.
The free version has some limitations, such as limited functionality and the display of the HubSpot logo, but it is worth using for business purposes.
You can see the detail from the official site below.
For the paid version, plans are available for each software.
